Habit 1: Know Your Customers and Their Voice
Always be connected to your customers beyond customer surveys. Understand their differentiated needs and foresee changes. Treat your colleagues as customers, too. They rely on you and you on them. Read more…
Habit 2: Believe in the Moment of Truth

Habit 3: Drive Continuous Improvement and Innovation
Always challenge the current status of your process before it gets challenged by customers or competitors. Do not be satisfied with stable processes and good results. Strive to get even better. Accept mistakes as part of change. Make sure they do not reoccur. Read more…
Habit 4: Focus on Processes – Rather Than People
Always assume that high quality is delivered by your staff and problems happen in processes. Therefore, focus on processes to identify root causes for problems. Strive to eradicate weaknesses and opportunities for defects in processes. Hence, your staff will deliver quality. Read more…